Edmunds Features Nate Wade Subaru’s Social Efforts

Nate Wade Subaru Salt Lake City Utah

We were delighted to see Edmunds.com highlight Nate Wade Subaru’s Social Efforts in a recent article and had to share! Many thanks to Laura Sky Brown at Edmunds for featuring us. 

Nate Wade Subaru Wins Customer Loyalty, One Facebook
Giveaway at a Time

Published: 09/15/2014  – by , Correspondent

Just the Facts:

  • Nate Wade Subaru has a simple Internet marketing strategy: Give away inexpensive, fun items on Facebook and Twitter, asking only for shares, likes and comments in return.
  • Internet Manager Brock Kassing says it’s amazing what response the Subaru dealer gets when giving away free movie tickets every Friday or handing out an item of Subaru gear such as a hoodie.
  • A large percentage of people now say they’ve come to dealership events because they learned about them on Facebook or Twitter.

 

SALT LAKE CITY, Utah  Nate Wade Subaru is downtown, only two miles from the famous Mormon Tabernacle, and it claims the distinction of being the nation’s oldest exclusive Subaru dealership, but it’s doing something very modern — using social media to build closer relationships with customers.

The dealership’s Facebook page and Twitter feed offer regular giveaways, including movie tickets each Friday, plus Subaru gear, such as hooded sweatshirts with the Subaru logo. Customers are asked to like, share, and comment on the posts to get a chance to be selected to get the prize, and they’re doing so in large numbers.

“Although the majority of our Facebook fans aren’t racing down to buy a new Subaru, they appreciate the fact that we are trying to be more than a car dealership,” Internet Manager Brock Kassing told Edmunds. “And that, truly, is what we’re trying to do. We’re just trying to add a little fun to their day.”

It all started when he attended a digital dealer meeting where the attendees were told they shouldn’t try to sell cars on Facebook. So someone asked, “Then what should we do?” Several suggestions were given, one of which was holding weekly drawings. Kassing got permission to do just that, and the dealer’s social media has really taken off, he said.

Kassing said that these days, the dealership’s Facebook and Twitter activities actually do lead more customers in to their events, such as barbecues or new-product introductions, than any other source of publicity.

When they started the giveaways two years ago, he said, it was a slow beginning, but from 25 to 50 entries in the first contests, the dealer now sees “literally hundreds and hundreds.” Recently, a Subaru hoodie giveaway produced more than 380 likes, 120 comments, and 37 shares.

The word of mouth produced by giving away an inexpensive prize has been valuable, Kassing toldEdmunds.

My favorite,” he said, “is when someone posts a picture as their comment.”

Edmunds says: Here’s a really easy way this dealer brings customers into its space on a regular basis.

Posted in Nate Wade Subaru and the Community, Nate Wade Subaru Events | Tagged , , , , , , , , | Comments Off

Subaru Reports Best-Ever Sales Month

2015 Outback salt lake city utah

 

Subaru Reports Best-Ever Sales Month

– All-time monthly sales record of 50,246

– Best Legacy, Forester and XV Crosstrek month ever

– Best Outback August ever

– Sixth consecutive month that Subaru brand sales exceed 40,000 sales

– 33rd consecutive month of year-over-year growth

For all things Subaru in Utah, be sure to contact Nate Wade Subaru Today!

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111
801-355-7571
www.natewade.com

Posted in 2015 Subaru, 2015 Subaru Legacy, 2015 Subaru Models, New Subaru Cars | Tagged , , , , , | Comments Off

The Subaru Outback and Man’s Best Friend

Dog Friend Subaru Outback

Very few things go together as well as Dogs and Subaru Outback’s! In honor of National Dog Day, AutoTrader.com put together their list of “Must-Shop Cars for Dog Lovers.” We are proud to see our Outback on the list. Here is what AutoTrader had to say.

Subaru Outback

Subaru’s symmetrical all-wheel drive (AWD) is one of the most capable AWD systems available. If you live in a cold climate and have an outdoorsy dog that likes being in wintry conditions, the Outback’s superior traction and surefootedness will keep you and Fido safe and secure as you tread over snowy terrain. Additionally, the Outback’s wagon configuration makes for plenty of room in the cargo area. A wide, low load floor and an optional pet barrier round out the amenities. Subaru also has many pet-friendly accessories.”

Many of you will remember the famous, “Dog Tested, Dog Approved” Ad Campaign held a while back. If you didn’t, check them out today. Click here to check them out;)

If you have a dog (or two) consider the Subaru Outback! We think it’s the perfect match for you and your best friend!

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111
801-355-7571
www.natewade.com

Posted in 2015 Subaru, Nate Wade Subaru Events, New Subaru Cars, New Subaru Models | Tagged , , , , , , , , , | Comments Off

Subaru Vehicles and Technology Soar!

2015 Subaru Legacy Salt Lake City Utah

Our 2015 Subaru Legacy’s and 2015 Subaru Outback’s are arriving daily! We could not be more excited about the product and the growing success Subaru has been having. In fact, the 2015 Subaru Legacy has already received some very positive attention. Timefreepress.com had a great write-up regarding the “stylish, refined” Subaru Legacy. Check it out by clicking here.

On a side note, Subaru’s Eyesight Technology continues to receive great press and better yet, continues to prove it’s worth on the road! You can view an entire series of “Eyesight Stories” on Youtube by clicking here.

If you want to experience the 2015 Subaru Legacy and the 2015 Subaru Outback as well as Subaru’s Eyesight Technology, in person, stop by Nate Wade Subaru today! Visit us online at www.natewade.com.

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111
801-355-7571
www.natewade.com

Posted in 2015 Subaru, 2015 Subaru Legacy, 2015 Subaru Models, New Subaru Cars, New Subaru Models, New Subaru Park City Utah, New Subaru Sales Utah, New Subaru Salt Lake city Utah, New Subaru Salt Lake City Utah 84111, New Subaru Sandy Utah, Subaru Awards, Subaru News, Subaru Reviews, Subaru Safety | Tagged , , , , , , , , | Comments Off

Need a Tow…Call on Subaru

We had a customer forward this YouTube Video to us today and we had to share. We love seeing the beauty of Subaru’s All Wheel Drive in Action! Enjoy;)

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111
801-355-7571
www.natewade.com

Posted in New Subaru Cars, New Subaru Models, Subaru Rally | Tagged , , , , , , , , , , , , , | Comments Off

Nate Wade Subaru Owner and Friend Fund New Playground

Source: KSL.com
Full Article Here: http://ksl.com/?sid=30223704

 

 

Posted in Nate Wade Subaru and the Community, Nate Wade Subaru Events, Uncategorized | Tagged , , , , , , , | Comments Off

Nate Wade Subaru to Match Huntsman 140 Fundraising

Nate Wade Subaru is Proud to Support the Huntsman 140

Nate Wade Subaru is proud to support the 2014 Huntsman 140, a non-competitive fundraising road cycling event finishing in the afternoon of Saturday, June 21, 2014 at the steps of Huntsman Cancer Institute in Salt Lake City, Utah. All funds raised through this one-day event go to Huntsman Cancer Foundation (HCF) to support cancer research at the Huntsman Cancer Institute (HCI).

The ride is held on the last day of Jeff Warren’s epic ride from Reno, Nevada—a ride he began to show his gratitude for the treatment he received at the Huntsman Cancer Institute. In 2013, the Huntsman 140 raised over $215,000 for cancer research! We plan to raise more than $300,000 in 2014.

Join the Huntsman 140 family at the distance that suits you (1, 25, 50, 75, or 140 miles). We all finish together—survivors, supporters, shoulder to shoulder—one peloton powerfully showing cancer who’s boss!

This year, Nate Wade Subaru is excited to offer the first 10 registrants to join our “Nate Wade Subaru Team” a free entry into the ride. In addition, Nate Wade Subaru is offering a  matching gift of $250 into the fundraising accounts of the first 10 riders who reach $250 through their own fundraising efforts. The Huntsman 140 offers a free jersey to each rider who reaches $500 in fundraising, so this is a wonderful way to raise money for a great cause, meet the friendly staff at Nate Wade Subaru,  and get your free jersey! 100% of all funds raised go directly to cancer research at Huntsman Cancer Institute!

To register for the 2014 Huntsman 140 (choose from 25, 50, 75, or 140 mile route options), visit www.huntsman140.com then follow these steps:

Choose “Join a Team” under the Register Here button.

Join “Nate Wade Subaru”

Register as a “$35 Fundraising Rider”.

Enter the free entry code: NWADE

Personalize your fundraising page, be one of the first 10 team members to raise $250, and Nate Wade Subaru will match up to $250 of your fundraising.

Join the Nate Wade Subaru Team Today and support a great ride for an even greater cause!

Posted in Nate Wade Subaru and the Community, Subaru News, Subaru Sponsorship | Tagged , , , , , , , | Comments Off

Subaru How To Video From Nate Wade Subaru – Setting the Memory Height on your Subaru Forester

Are you still trying to figure out how to use the Power Lift Gate on your Subaru Forester? Well…this video is perfect for you. Here’s a short, 90 second video, provided by Nate Wade Subaru Sales Manager, Roger Bird, that will help you better understand setting the Memory Height on your Subaru Forester.

We hope you find this video helpful.

We have more Subaru “How-To’s” on their way so keep your eyes peeled to this blog as well as our website, www.natewade.com for more!

Nate Wade Subaru
1207 S. Main St.
Salt Lake City, UT 84111
801-355-7571
www.natewade.com

Posted in 2014 Subaru Forester, 2015 Subaru, Subaru How to Videos, Subaru Models, Subaru Parts, Subaru Reviews, Subaru Service | Tagged , , , , , , , , , , , , , , , | Comments Off

Here’s a Little Subaru “How-To” – Programming Your Garage Door Opener with Homelink

If you’re like most people…you probably prefer to watch a short video, look at a picture…or watch someone show you how something works, as opposed to reading a novel about it;)

Well, Nate Wade Subaru is that way too. So…our Sales Manager, Roger Bird and Salesman Gentry Mikesell took the time to provide Subaru Owners with a short, 45 Second Video showing you how to program your garage door opener using Subaru’s Homelink. We hope you find this video helpful.

We have more Subaru “How-To’s” on their way so keep your eyes peeled to this blog as well as our website, www.natewade.com for more!

Nate Wade Subaru
1207 S. Main St.
Salt Lake City, UT 84111
801-355-7571
www.natewade.com

Posted in 2015 Subaru Models, New Subaru Cars, New Subaru Models, Subaru How to Videos | Tagged , , , , , , , , , , | Comments Off

Like Nate Wade Subaru on Facebook and Win!

If you frequent Facebook and like Free Stuff…well, we should probably remind you that every Friday on Nate Wade Subaru’s Facebook Page, we hold our weekly,  Nate Wade Subaru “Free Movie Friday” contest. Each Friday we give our Facebook Fans a chance to win a $20 Gift Card to the Megaplex Movie Theatres.

Join us on Facebook by Clicking Here, then clicking “Like” on our Facebook Page. Then…each Friday, you will see a post from us inviting you to enter our “Free Movie Friday” contest for a chance to win a Megaplex Movie Theatre Gift Card. We do this every Friday so come on over and join us!

Don’t care for the movies? No problem. You iTunes Fans out there can join us on Tuesday’s for Nate Wade Subaru’s “iTunes Tuesday” where each Tuesday we give away a $25 iTunes Gift Card.

These are just a couple ways way we can say “thanks” to all of our wonderful customers. Thank you for all your support and allowing us to be a part of this wonderful community!

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111
800-235-7571
Utah’s #1 Subaru Dealer for Sales, Parts & Service! 

 

Posted in 2015 Subaru, 2015 Subaru Models, Nate Wade Subaru and the Community, Nate Wade Subaru Events, New Subaru Cars, New Subaru Models | Tagged , , , , , , , , , , , , , , , , | Comments Off