Award Winning Subaru!

We are excited to share that Kelley Blue Book, the leading provider of new and used vehicle  information, has announced that Subaru has won its prestigious
2015 Best Resale Value Brand Award!
Along with this award, Subaru has an impressive three models that have won 2015 Best Resale Value Awards in their categories:
·           Mid-Size Car Category: 2015 Subaru Legacy
·        Compact Car Category: 2015 Subaru Impreza


·        Sporty Compact Car Category: 2015 Subaru WRX
Make sure to look for our ad in the USA Today Money Section on January 30th! Thank you for helping our Subaru brand!
Posted in 2015 Subaru, 2015 Subaru Legacy, 2015 Subaru Models, Nate Wade Subaru and the Community, Subaru Awards | Comments Off on Award Winning Subaru!

Subaru to Launch XV Crosstrek Special Edition


2015 Subaru XV Crosstrek Special Edition Salt Lake City

Subaru of America is excited to announce the introduction of the new 2015 XV Crosstrek Special Edition model. What makes this 2015 model XV Crosstrek special, you ask? First, it’s available as a limited offering of only 1,000 units in a new exterior color that is exclusive to the Special Edition; Sunrise Yellow. Black cloth interior will be coupled with this spectacular exterior color that will make this vehicle standout in style. Next, to accentuate the true value built into every Subaru model, the XV Crosstrek Special Edition has several impressive features that help distinguish it from the standard Premium model. The 2015 Subaru XV Crosstrek, along with other Subaru carlines, recently received a 2015 Top Safety Pick Award from the Insurance Institute for Highway Safety (IIHS). When equipped with Subaru’s award winning EyeSight driver assist technology, the 2015 XV Crosstrek also receives the IIHS TOP SAFETY PICK+ award.

Here are some of the “impressive features” included on the Special Edition:

  • New Subaru StarlinkTM 7.0” Multimedia Plus System
  • Moonroof Package
  • Keyless Access and Push‐Button Start
  • Leather‐wrapped steering wheel & shift lever handle with silver stitching
  • Body color exterior mirrors with integrated turn signals

2015 Subaru XV Crosstrek Special Edition Utah

For all the latest news and information regarding the 2015 Subaru XV Crosstrek Special Edition and all things Subaru, keep it here as well as on our site,

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111


Posted in 2015 Subaru XV Crosstrek, 2015 Subaru XV Crosstrek Special Edition, Subaru Utah, Subaru XV, Subaru XV Ogden Utah, Subaru XV Park City Utah, Subaru XV Provo Utah, Subaru XV Salt Lake City, Subaru XV Sandy Utah, Subaru XV Utah | Tagged , , , , , | Comments Off on Subaru to Launch XV Crosstrek Special Edition

Nate Wade Subaru is Sharing the Love with the National Ability Center

Share the Love with NAC


Nate Wade Subaru is proud to be participating in the Subaru Share the Love event. We’re partnering with National Ability Center, a group that’s dedicated to empowering individuals of all abilities. They offer a variety of sport, educational, and recreation programs that are designed to be accommodating people who are differently-abled, and they make use of specially-designed equipment to let everyone join in, no matter their ability. NAC is focused on developing self-esteem and lifetime skills in individuals of all abilities; indeed, NAC has helped athletes take part in the Paralympic games. This is a great way to support individuals and families here in Utah, so if you’ve been thinking of purchasing or leasing a new Subaru, this is your chance to do so while also doing good in our community.

Click here to Discover the National Ability Center.

At Nate Wade Subaru, we’re proud to be more than just a place to find great deals, but also a great place to do business. And now, we’re also proud to take part in the Subaru Share the Love event. What is this event? When you purchase or lease a new Subaru from our extensive selection of new Subaru vehicles before January 2, we’ll donate $250 to a charity that benefits our local community. Of course, we’re also a great place to go for all your other Subaru needs–from our state-of-the-art service center to our parts store that we stock with genuine Subaru parts, chemicals, and accessories, you’ll find everything you need here at Nate Wade Subaru. If you’d like to schedule a test drive with us, give us a call at (888) 586-8323; then, come by Nate Wade Subaru, serving Sandy and Bountiful. We’re located at 1207 South Main, Salt Lake City, UT 84111. We hope to see you soon!

Posted in Subaru Dealers, Subaru Events, Subaru Reviews, Subaru Sales, Subaru Sales USA, Subaru Sponsorship | Tagged , , , , , , , , , | Comments Off on Nate Wade Subaru is Sharing the Love with the National Ability Center

Help Subaru Support the Humane Society of Utah

Hope for the Holidays by Subary Chocolate Lab


Please mark your calendars and help Nate Wade Subaru support a great cause! Join us this Sunday, November 30th as we support the Utah Humane Society during their Annual “Hope for the Holiday’s” Telethon. The telethon will be televised on Fox 13 Utah. You can also participate online at You can donate now by clicking here.

With your help, we can make a huge impact on the lives of the animals we love!

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111

Posted in 2015 Subaru, 2015 Subaru Legacy, 2015 Subaru Models, 2015 Subaru Outback, 2015 Subaru XV Crosstrek, Nate Wade Subaru and the Community, Nate Wade Subaru Events, New Subaru Cars, New Subaru Models, New Subaru Sales Utah, New Subaru Salt Lake city Utah, New Subaru Salt Lake City Utah 84111, Subaru Dealers, Subaru Events | Tagged , , , , , , , | Comments Off on Help Subaru Support the Humane Society of Utah

2015 Subaru Outback Provides Real-World Cargo

Evan Sears with provides an excellent look at the versatility of the 2015 subaru outback! 

2015 Subaru Outback Real-World Cargo Space


Subaru’s redesigned 2015 Outback is less quirky than before thanks to its streamlined exterior and classed-up interior, though that doesn’t make it any less versatile than the Outback we know and love. In fact, a slightly longer wheelbase and overall length mean there’s more interior room for passengers and cargo.

“The Outback’s cargo area has grown slightly, to 35.5 cubic feet of space behind the rear seats, up from 34.3 cubic feet. Fold the standard 60/40-split backseat down to create 73.3 cubic feet, up from 71.3. There are also new release levers, so one tug folds the spring-tensioned seat flat. It’s well-done and, if I had my way, would be mandatory on all cars,” reviewer Bill Jackson said in his review of the 2015 Outback.

There’s also a power liftgate that’s newly standard on the highest, Limited, trim and available on the Premium trim.


Source: Joe Bruzek,, KickingTires, the Blog
Photos by Evan Sears

Visit Nate Wade Subaru today and see what the 2015 Subaru Outback can do for you!

Nate Wade Subaru
1207 S. Main St.
Salt Lake City, UT 84111

Posted in 2015 Subaru Outback, New Subaru Sales Utah, New Subaru Salt Lake city Utah, New Subaru Salt Lake City Utah 84111 | Tagged , , , , , , , , | Comments Off on 2015 Subaru Outback Provides Real-World Cargo

Subaru “Share the Love” Charity Event to Set New Donation Record

Nate Wade Subaru Share the Love Event Utah

CHERRY HILL, NJ — Oct. 24, 2014: Subaru of America, Inc. has announced it will donate $15 million to charitable partners during its seventh annual “Share the Love” event. In 2013, Subaru donated $10 million to “Share the Love” charities and over the course of the six year program, Subaru has donated a total of $35 million.

From November 20, 2014 to January 2, 2015, Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer’s choice of the following charities: ASPCA®, Make-A-Wish, Meals On Wheels Association of America®, and National Park Foundation.

In addition to the four national organizations, Subaru retailers once again have the opportunity to add a local charity for their customers to support. This year, 608 hometown charities have been selected by Subaru retailers. With Subaru retailers also making their own donations to local charities, total donations will be well in excess of the $15 million committed by Subaru of America.

The sales growth experienced by the brand in recent years means that by continuing to donate $250 per vehicle sold during the program, total charitable contributions will likewise increase, this year to $15 million.

“We are thrilled to continue the Share the Love program. It is part of our culture as an organization to support causes important to our customers,” said Alan Bethke, vice president of marketing, Subaru of America, Inc. “By the end of this year, Subaru will have donated $50 million to worthy causes.”

Follow Subaru on Facebook: Facebook Join the dialog: Twitter #sharethelove ASPCA® The ASPCA® has been the voice for animals for 148 years, providing relief, care, and service to those in need. Whether it’s rescuing animals from abuse, introducing and enforcing more humane legislation or supporting shelter communities, each donation furthers efforts to help animals live better lives.

Make-A-Wish® When kids with life-threatening medical conditions are granted their one true wish, they get the strength to keep fighting. Their families come together. And lives get better for everyone involved. Help Make-A-Wish grant wishes for kids in your community.

Meals On Wheels Association of America® The Meals On Wheels Association of America provides national leadership to support local, community-based senior nutrition programs to ensure that no senior is hungry or alone. Each donation helps to deliver the nutritious meals, friendly visits, and safety checks that enable America’s seniors to live nourished lives with independence and dignity.

National Park Foundation The National Park Foundation, in partnership with the National Park Service, enriches America’s national parks and programs through private support, protecting America’s special places, connecting people to parks, and inspiring the next generation of park stewards.

Source: Subaru of America

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111

Posted in 2015 Subaru, Nate Wade Subaru and the Community, Nate Wade Subaru Events, New Subaru Models | Tagged , , , , | Comments Off on Subaru “Share the Love” Charity Event to Set New Donation Record

Airbag Recall Information

Like many of you, you are probably curious as to whether or not your vehicle is included in the current airbag recall Japanese supplier Takata Corp. We found this blog post by to be very helpful. The Nate Wade Subaru Dept. can also help you determine whether or not your vehicle is involved. Give us a call at 801-328-1327.


This week saw the latest expansion of airbag recalls that began 18 months ago from Japanese supplier Takata Corp. and is now linked to at least four deaths. As of today, the recall affects some 7.8 million vehicles in the U.S. from 10 automakers based in three continents. The bulk of them — 5 million — are from Honda. Takata issued a statement earlier this year that noted the incidents of airbag malfunction — where a faulty inflator can send metal and plastic shrapnel into occupants if the front passenger airbag deploys in a crash — have occurred in warm areas like Florida and Puerto Rico, and it suspects that high humidity plays a role in the problem. Returned airbags from Toyota confirmed as much, USA Today reports.

Related: NHTSA Urges Quick Fix of Defective Airbags

USA Today reports most owners should have already received recall notices by now, and some automakers — namely, Toyota and BMW — have advised keeping the front passenger seat clear of occupants until a dealer inspects the car for a faulty inflator and, if there is one, replaces it.

What cars have been recalled? And what should you do if you get a notice? We’ve compiled everything we know so far below:

The latest list of recalled cars affects BMW, Chrysler (including Dodge), Ford, GM (including Pontiac and Saab), Honda (including Acura), Mazda, Mitsubishi, Nissan (including Infiniti), Subaru and Toyota (including Lexus). Affected model years span 2000 to 2011. Here’s the full list.

How did this all start? We put together a timeline.

  • April 2013: Takata’s airbag recalls take center stage when four Japanese automakers — Toyota, Honda, Mazda and Nissan — recall more than 1 million U.S. cars.
  • June 2014: Toyota expands the 2013 recall, which originally included 766,300 cars, because the “involved serial numbers provided by the supplier were incomplete.” Today, Toyota’s airbag-recall total amounts to 877,000 cars.
  • June 2014: Less than two weeks after Toyota’s expansion, Honda, Mazda and Nissan expand their airbag recalls by more than a million additional cars. BMW, Chrysler and Ford announce their own recallsimmediately thereafter, all for the same Takata airbags. Toyota reportedly advises overseas owners to avoid having passengers ride in the front seat, but it doesn’t expand the warning to U.S. owners until October.
  • July 2014: Subaru announces an airbag recall for some 8,600 cars.
  • August 2014: Subaru expands the recall. Today it’s recalled about 17,500 cars over Takata’s airbags.
  • Oct. 20, 2014: Toyota expands the recall, and a few GM cars join, too. Toyota advises occupants to avoid the front passenger seat until the car has been inspected.
  • Oct. 21, 2014: Congressional investigators request an explanationfrom the National Highway Traffic Safety Administration regarding the latest airbag-recall expansion.
  • Oct. 22, 2014: NHTSA revises the list of recalled vehicles by a massive 3.1 million vehicles because its “October 20 advisory did not include the full universe of affected vehicles, and incorrectly included certain vehicles,” the agency said in an emailed statement.
  • Oct. 22, 2014: NHTSA’s online search tool for recalls goes down. It’s still down as of this writing. In the same statement, NHTSA Deputy Administrator David Friedman says the agency “greatly regret[s] that the information provided in our initial safety advisory was inaccurate and that we have experienced significant problems with our website.”
  • Oct. 22, 2014: NHTSA issues a public statement urging owners to act swiftly when they receive recall notices, especially for those in the high-humidity Gulf States and various islands.

In all likelihood, this isn’t the end. Stay tuned for more details as we continue to cover this, and check out a thorough Q&A for drivers with recalled cars from our friends at USA Today. photo by Ian Merritt

Posted in Uncategorized | Comments Off on Airbag Recall Information

2015 Subaru XV Crosstrek Earns Five-Star Safety Rating

2015 Subaru XV Crosstrek Salt Lake City UtahAlthough they have yet to hit the lot, the 2015 Subaru XV Crosstrek is already getting very positive attention!

The 2015 Subaru XV Crosstrek SUV earned the highest five-star safety rating from the National Highway Traffic Safety Administration.

The XV Crosstrek received four stars in the front crash test, five stars in the side crash test and four stars in the rollover crash test.

The rating applies to both the gasoline and hybrid versions of the 2015 XV Crosstrek.

Standard safety equipment on the XV Crosstrek includes seven airbags, including a driver’s knee airbag, along with antilock brakes, stability control and traction control. All-wheel drive is standard.

The 2015 XV Crosstrek is expected to arrive at Nate Wade Subaru later this fall.

For all the latest details on the 2015 Subaru XV Crosstrek and all 2015 Subaru Models, keep your eyes on this blog as well as our website,

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111


Posted in 2015 Subaru, 2015 Subaru Models, 2015 Subaru XV Crosstrek, New Subaru Cars, New Subaru Models | Tagged , , , , , , , , , , | Comments Off on 2015 Subaru XV Crosstrek Earns Five-Star Safety Rating

Edmunds Features Nate Wade Subaru’s Social Efforts

Nate Wade Subaru Salt Lake City Utah

We were delighted to see highlight Nate Wade Subaru’s Social Efforts in a recent article and had to share! Many thanks to Laura Sky Brown at Edmunds for featuring us. 

Nate Wade Subaru Wins Customer Loyalty, One Facebook
Giveaway at a Time

Published: 09/15/2014  – by , Correspondent

Just the Facts:

  • Nate Wade Subaru has a simple Internet marketing strategy: Give away inexpensive, fun items on Facebook and Twitter, asking only for shares, likes and comments in return.
  • Internet Manager Brock Kassing says it’s amazing what response the Subaru dealer gets when giving away free movie tickets every Friday or handing out an item of Subaru gear such as a hoodie.
  • A large percentage of people now say they’ve come to dealership events because they learned about them on Facebook or Twitter.


SALT LAKE CITY, Utah  Nate Wade Subaru is downtown, only two miles from the famous Mormon Tabernacle, and it claims the distinction of being the nation’s oldest exclusive Subaru dealership, but it’s doing something very modern — using social media to build closer relationships with customers.

The dealership’s Facebook page and Twitter feed offer regular giveaways, including movie tickets each Friday, plus Subaru gear, such as hooded sweatshirts with the Subaru logo. Customers are asked to like, share, and comment on the posts to get a chance to be selected to get the prize, and they’re doing so in large numbers.

“Although the majority of our Facebook fans aren’t racing down to buy a new Subaru, they appreciate the fact that we are trying to be more than a car dealership,” Internet Manager Brock Kassing told Edmunds. “And that, truly, is what we’re trying to do. We’re just trying to add a little fun to their day.”

It all started when he attended a digital dealer meeting where the attendees were told they shouldn’t try to sell cars on Facebook. So someone asked, “Then what should we do?” Several suggestions were given, one of which was holding weekly drawings. Kassing got permission to do just that, and the dealer’s social media has really taken off, he said.

Kassing said that these days, the dealership’s Facebook and Twitter activities actually do lead more customers in to their events, such as barbecues or new-product introductions, than any other source of publicity.

When they started the giveaways two years ago, he said, it was a slow beginning, but from 25 to 50 entries in the first contests, the dealer now sees “literally hundreds and hundreds.” Recently, a Subaru hoodie giveaway produced more than 380 likes, 120 comments, and 37 shares.

The word of mouth produced by giving away an inexpensive prize has been valuable, Kassing toldEdmunds.

My favorite,” he said, “is when someone posts a picture as their comment.”

Edmunds says: Here’s a really easy way this dealer brings customers into its space on a regular basis.

Posted in Nate Wade Subaru and the Community, Nate Wade Subaru Events | Tagged , , , , , , , , | Comments Off on Edmunds Features Nate Wade Subaru’s Social Efforts

Subaru Reports Best-Ever Sales Month

2015 Outback salt lake city utah


Subaru Reports Best-Ever Sales Month

— All-time monthly sales record of 50,246

— Best Legacy, Forester and XV Crosstrek month ever

— Best Outback August ever

— Sixth consecutive month that Subaru brand sales exceed 40,000 sales

— 33rd consecutive month of year-over-year growth

For all things Subaru in Utah, be sure to contact Nate Wade Subaru Today!

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111

Posted in 2015 Subaru, 2015 Subaru Legacy, 2015 Subaru Models, New Subaru Cars | Tagged , , , , , | Comments Off on Subaru Reports Best-Ever Sales Month