Airbag Recall Information

Like many of you, you are probably curious as to whether or not your vehicle is included in the current airbag recall Japanese supplier Takata Corp. We found this blog post by to be very helpful. The Nate Wade Subaru Dept. can also help you determine whether or not your vehicle is involved. Give us a call at 801-328-1327.


This week saw the latest expansion of airbag recalls that began 18 months ago from Japanese supplier Takata Corp. and is now linked to at least four deaths. As of today, the recall affects some 7.8 million vehicles in the U.S. from 10 automakers based in three continents. The bulk of them — 5 million — are from Honda. Takata issued a statement earlier this year that noted the incidents of airbag malfunction — where a faulty inflator can send metal and plastic shrapnel into occupants if the front passenger airbag deploys in a crash — have occurred in warm areas like Florida and Puerto Rico, and it suspects that high humidity plays a role in the problem. Returned airbags from Toyota confirmed as much, USA Today reports.

Related: NHTSA Urges Quick Fix of Defective Airbags

USA Today reports most owners should have already received recall notices by now, and some automakers — namely, Toyota and BMW — have advised keeping the front passenger seat clear of occupants until a dealer inspects the car for a faulty inflator and, if there is one, replaces it.

What cars have been recalled? And what should you do if you get a notice? We’ve compiled everything we know so far below:

The latest list of recalled cars affects BMW, Chrysler (including Dodge), Ford, GM (including Pontiac and Saab), Honda (including Acura), Mazda, Mitsubishi, Nissan (including Infiniti), Subaru and Toyota (including Lexus). Affected model years span 2000 to 2011. Here’s the full list.

How did this all start? We put together a timeline.

  • April 2013: Takata’s airbag recalls take center stage when four Japanese automakers — Toyota, Honda, Mazda and Nissan — recall more than 1 million U.S. cars.
  • June 2014: Toyota expands the 2013 recall, which originally included 766,300 cars, because the “involved serial numbers provided by the supplier were incomplete.” Today, Toyota’s airbag-recall total amounts to 877,000 cars.
  • June 2014: Less than two weeks after Toyota’s expansion, Honda, Mazda and Nissan expand their airbag recalls by more than a million additional cars. BMW, Chrysler and Ford announce their own recallsimmediately thereafter, all for the same Takata airbags. Toyota reportedly advises overseas owners to avoid having passengers ride in the front seat, but it doesn’t expand the warning to U.S. owners until October.
  • July 2014: Subaru announces an airbag recall for some 8,600 cars.
  • August 2014: Subaru expands the recall. Today it’s recalled about 17,500 cars over Takata’s airbags.
  • Oct. 20, 2014: Toyota expands the recall, and a few GM cars join, too. Toyota advises occupants to avoid the front passenger seat until the car has been inspected.
  • Oct. 21, 2014: Congressional investigators request an explanationfrom the National Highway Traffic Safety Administration regarding the latest airbag-recall expansion.
  • Oct. 22, 2014: NHTSA revises the list of recalled vehicles by a massive 3.1 million vehicles because its “October 20 advisory did not include the full universe of affected vehicles, and incorrectly included certain vehicles,” the agency said in an emailed statement.
  • Oct. 22, 2014: NHTSA’s online search tool for recalls goes down. It’s still down as of this writing. In the same statement, NHTSA Deputy Administrator David Friedman says the agency “greatly regret[s] that the information provided in our initial safety advisory was inaccurate and that we have experienced significant problems with our website.”
  • Oct. 22, 2014: NHTSA issues a public statement urging owners to act swiftly when they receive recall notices, especially for those in the high-humidity Gulf States and various islands.

In all likelihood, this isn’t the end. Stay tuned for more details as we continue to cover this, and check out a thorough Q&A for drivers with recalled cars from our friends at USA Today. photo by Ian Merritt

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2015 Subaru XV Crosstrek Earns Five-Star Safety Rating

2015 Subaru XV Crosstrek Salt Lake City UtahAlthough they have yet to hit the lot, the 2015 Subaru XV Crosstrek is already getting very positive attention!

The 2015 Subaru XV Crosstrek SUV earned the highest five-star safety rating from the National Highway Traffic Safety Administration.

The XV Crosstrek received four stars in the front crash test, five stars in the side crash test and four stars in the rollover crash test.

The rating applies to both the gasoline and hybrid versions of the 2015 XV Crosstrek.

Standard safety equipment on the XV Crosstrek includes seven airbags, including a driver’s knee airbag, along with antilock brakes, stability control and traction control. All-wheel drive is standard.

The 2015 XV Crosstrek is expected to arrive at Nate Wade Subaru later this fall.

For all the latest details on the 2015 Subaru XV Crosstrek and all 2015 Subaru Models, keep your eyes on this blog as well as our website,

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111


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Edmunds Features Nate Wade Subaru’s Social Efforts

Nate Wade Subaru Salt Lake City Utah

We were delighted to see highlight Nate Wade Subaru’s Social Efforts in a recent article and had to share! Many thanks to Laura Sky Brown at Edmunds for featuring us. 

Nate Wade Subaru Wins Customer Loyalty, One Facebook
Giveaway at a Time

Published: 09/15/2014  – by , Correspondent

Just the Facts:

  • Nate Wade Subaru has a simple Internet marketing strategy: Give away inexpensive, fun items on Facebook and Twitter, asking only for shares, likes and comments in return.
  • Internet Manager Brock Kassing says it’s amazing what response the Subaru dealer gets when giving away free movie tickets every Friday or handing out an item of Subaru gear such as a hoodie.
  • A large percentage of people now say they’ve come to dealership events because they learned about them on Facebook or Twitter.


SALT LAKE CITY, Utah  Nate Wade Subaru is downtown, only two miles from the famous Mormon Tabernacle, and it claims the distinction of being the nation’s oldest exclusive Subaru dealership, but it’s doing something very modern — using social media to build closer relationships with customers.

The dealership’s Facebook page and Twitter feed offer regular giveaways, including movie tickets each Friday, plus Subaru gear, such as hooded sweatshirts with the Subaru logo. Customers are asked to like, share, and comment on the posts to get a chance to be selected to get the prize, and they’re doing so in large numbers.

“Although the majority of our Facebook fans aren’t racing down to buy a new Subaru, they appreciate the fact that we are trying to be more than a car dealership,” Internet Manager Brock Kassing told Edmunds. “And that, truly, is what we’re trying to do. We’re just trying to add a little fun to their day.”

It all started when he attended a digital dealer meeting where the attendees were told they shouldn’t try to sell cars on Facebook. So someone asked, “Then what should we do?” Several suggestions were given, one of which was holding weekly drawings. Kassing got permission to do just that, and the dealer’s social media has really taken off, he said.

Kassing said that these days, the dealership’s Facebook and Twitter activities actually do lead more customers in to their events, such as barbecues or new-product introductions, than any other source of publicity.

When they started the giveaways two years ago, he said, it was a slow beginning, but from 25 to 50 entries in the first contests, the dealer now sees “literally hundreds and hundreds.” Recently, a Subaru hoodie giveaway produced more than 380 likes, 120 comments, and 37 shares.

The word of mouth produced by giving away an inexpensive prize has been valuable, Kassing toldEdmunds.

My favorite,” he said, “is when someone posts a picture as their comment.”

Edmunds says: Here’s a really easy way this dealer brings customers into its space on a regular basis.

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Subaru Reports Best-Ever Sales Month

2015 Outback salt lake city utah


Subaru Reports Best-Ever Sales Month

– All-time monthly sales record of 50,246

– Best Legacy, Forester and XV Crosstrek month ever

– Best Outback August ever

– Sixth consecutive month that Subaru brand sales exceed 40,000 sales

– 33rd consecutive month of year-over-year growth

For all things Subaru in Utah, be sure to contact Nate Wade Subaru Today!

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111

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The Subaru Outback and Man’s Best Friend

Dog Friend Subaru Outback

Very few things go together as well as Dogs and Subaru Outback’s! In honor of National Dog Day, put together their list of “Must-Shop Cars for Dog Lovers.” We are proud to see our Outback on the list. Here is what AutoTrader had to say.

Subaru Outback

Subaru’s symmetrical all-wheel drive (AWD) is one of the most capable AWD systems available. If you live in a cold climate and have an outdoorsy dog that likes being in wintry conditions, the Outback’s superior traction and surefootedness will keep you and Fido safe and secure as you tread over snowy terrain. Additionally, the Outback’s wagon configuration makes for plenty of room in the cargo area. A wide, low load floor and an optional pet barrier round out the amenities. Subaru also has many pet-friendly accessories.”

Many of you will remember the famous, “Dog Tested, Dog Approved” Ad Campaign held a while back. If you didn’t, check them out today. Click here to check them out;)

If you have a dog (or two) consider the Subaru Outback! We think it’s the perfect match for you and your best friend!

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111

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Subaru Vehicles and Technology Soar!

2015 Subaru Legacy Salt Lake City Utah

Our 2015 Subaru Legacy’s and 2015 Subaru Outback’s are arriving daily! We could not be more excited about the product and the growing success Subaru has been having. In fact, the 2015 Subaru Legacy has already received some very positive attention. had a great write-up regarding the “stylish, refined” Subaru Legacy. Check it out by clicking here.

On a side note, Subaru’s Eyesight Technology continues to receive great press and better yet, continues to prove it’s worth on the road! You can view an entire series of “Eyesight Stories” on Youtube by clicking here.

If you want to experience the 2015 Subaru Legacy and the 2015 Subaru Outback as well as Subaru’s Eyesight Technology, in person, stop by Nate Wade Subaru today! Visit us online at

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111

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Need a Tow…Call on Subaru

We had a customer forward this YouTube Video to us today and we had to share. We love seeing the beauty of Subaru’s All Wheel Drive in Action! Enjoy;)

Nate Wade Subaru
1207 S. Main Street
Salt Lake City, UT 84111

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Nate Wade Subaru Owner and Friend Fund New Playground

Full Article Here:



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Nate Wade Subaru to Match Huntsman 140 Fundraising

Nate Wade Subaru is Proud to Support the Huntsman 140

Nate Wade Subaru is proud to support the 2014 Huntsman 140, a non-competitive fundraising road cycling event finishing in the afternoon of Saturday, June 21, 2014 at the steps of Huntsman Cancer Institute in Salt Lake City, Utah. All funds raised through this one-day event go to Huntsman Cancer Foundation (HCF) to support cancer research at the Huntsman Cancer Institute (HCI).

The ride is held on the last day of Jeff Warren’s epic ride from Reno, Nevada—a ride he began to show his gratitude for the treatment he received at the Huntsman Cancer Institute. In 2013, the Huntsman 140 raised over $215,000 for cancer research! We plan to raise more than $300,000 in 2014.

Join the Huntsman 140 family at the distance that suits you (1, 25, 50, 75, or 140 miles). We all finish together—survivors, supporters, shoulder to shoulder—one peloton powerfully showing cancer who’s boss!

This year, Nate Wade Subaru is excited to offer the first 10 registrants to join our “Nate Wade Subaru Team” a free entry into the ride. In addition, Nate Wade Subaru is offering a  matching gift of $250 into the fundraising accounts of the first 10 riders who reach $250 through their own fundraising efforts. The Huntsman 140 offers a free jersey to each rider who reaches $500 in fundraising, so this is a wonderful way to raise money for a great cause, meet the friendly staff at Nate Wade Subaru,  and get your free jersey! 100% of all funds raised go directly to cancer research at Huntsman Cancer Institute!

To register for the 2014 Huntsman 140 (choose from 25, 50, 75, or 140 mile route options), visit then follow these steps:

Choose “Join a Team” under the Register Here button.

Join “Nate Wade Subaru”

Register as a “$35 Fundraising Rider”.

Enter the free entry code: NWADE

Personalize your fundraising page, be one of the first 10 team members to raise $250, and Nate Wade Subaru will match up to $250 of your fundraising.

Join the Nate Wade Subaru Team Today and support a great ride for an even greater cause!

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Subaru How To Video From Nate Wade Subaru – Setting the Memory Height on your Subaru Forester

Are you still trying to figure out how to use the Power Lift Gate on your Subaru Forester? Well…this video is perfect for you. Here’s a short, 90 second video, provided by Nate Wade Subaru Sales Manager, Roger Bird, that will help you better understand setting the Memory Height on your Subaru Forester.

We hope you find this video helpful.

We have more Subaru “How-To’s” on their way so keep your eyes peeled to this blog as well as our website, for more!

Nate Wade Subaru
1207 S. Main St.
Salt Lake City, UT 84111

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